Godfreys Group (ASX: GFY) is one of the largest speciality retailers of domestic and commercial floorcare and associated cleaning products in Australia & New Zealand, offering an extensive range of company-owned brands, an exclusively licenced brand (Hoover) and a number of third party brands.

The Company is regarded by Australians as the ‘experts’ in vacuum cleaners and cleaning products, accommodating consumers at all price points. Historically Godfreys’ customers have remained loyal to the business in both good and bad economic times. Godfreys is an integrated business that designs and develops vacuum cleaners, floorcare and other cleaning products, co-ordinates manufacture, develops brands, advertises and sells to both wholesale and retail markets. The Company employs 456 permanent employees, with head offices and a company-operated warehouse located in Victoria, Australia.

Godfreys’ multichannel offering is distributed via 212 branded retail stores (129 company-owned; 83 franchised) located in standalone ‘superstores’ and shopping centres and retail shopping strips in Australia & New Zealand. Godfreys’ products are also distributed through wholesale channels via a range of retail outlets and an online platform.

Godfreys successfully completed an IPO in 2014 to underpin the next phase of the company’s expansion drive, listing on the Australian Securities Exchange in December 2014.