Innovation Simple started January 1, 2007 under the name Autoflys. The primary purpose of this company was to build websites for smaller automotive dealerships. After starting business, Autoflys became extremely busy with websites that had nothing to do with automotive dealerships, and the name was soon changed to IFLYS. That trend continued, and not a year into business, work was being done for several typical business types. Work was even being done for an 80 million dollar company!