With the slogan ‘The fresh side of student of life’, the average person may jump to the assumption that Student Brands is all about fun for students yet the best analogy would be that if Apple had a student youth portal then the name of that portal would be called Student Brands. Our ethos is that of brand innovation, Public Relations trail blazing and Integrated Marketing Communications that is dedicated to students and student lifestyle. Along with this ethos Student Brands is dedicated to changing business perceptions when it comes to students by creating a channel of communication between students and various business, financial and educational institutions.