Search engine optimization company in Toronto, Ontario, Canada providing small business-oriented optimization and submission services since 2000. Clients and testimonials from six continents suggesting we really are the best SEO company in Toronto, and perhaps beyond.   Optimization promotes top search engine positioning or placement for your website. This is accomplished by finding a niche where you can rank well and attract clients or customers. The job of the SEO is to tweak your title tag, meta description tag, h1 tag and page content including keyword density. This is a subtle art but one based on detailed research. There’s much more to ranking than relying upon common sense or just copying the tags of a well ranked site (which never works). And good SEO is a lot more subtle than “award-winning” software will have you believe. The tool is only as good as the carpenter.