Top Of The List opened in 2006 and was the first established SEO agency in Grand Rapids. Now a full-service digital marketing agency, they began by offering ethical SEO services that help businesses move up in search results. Their SEO services include keyword research and analysis, blogging, link-building, content optimization, structured data for featured snippets, custom reporting, and coding techniques. The company also offers Local SEO Optimization (LSO), Pay-per-click Campaign (PPC) Management, and Social Media Marketing (SSM). Web design and development have now been added to their repertoire, one of the foundation skills that most digital marketing firms offer. They work with small and medium-sized businesses, both locally and nationally.