Armed with some experience and dreams of greater success, Eugene Desnoes and Thomas Geddes merged their soft drink companies in 1918 to form a single entity. Ten years later, the company brewed its first Red Stripe Beer, and as they say, the rest is history.

Fast forward to the 21st century and Red Stripe is still the undisputed Jamaican champion of beers. The company's positive outlook and potential for growth attracted the attention of the Amsterdam based multi-national HEINEKEN NV, and on October 7, 2015, it became the majority shareholder of Red Stripe.

As part of the HEINEKEN Company, the Kingston based-business indicated its intent to take advantage of the global reach now made possible through one of the world's biggest names in brewing. With new ambitions of positioning itself as a key global player, Red Stripe continues to enjoy a deeply entrenched place in the hearts and palates of consumers. Having earned a spot among the celebrated icons of Jamaican culture, such as reggae music and Miss Lou, Red Stripe is world renowned as a uniquely Jamaican product.