Leading Edge Market Research House offers a wide range of quantitative and qualitative research techniques. Through the use of the traditional methods i.e. field surveys, telephone interviews, mystery shoppers and focus groups as well as the more innovative and modern ethnographic methods (Ethnographic research pulls from sociology and anthropology - it is a method of observing human interactions in social settings and activities / their cultural context). Our analysis as a result does not simply tell you what the consumer says but interprets what they have said to you and your business.