A r a w a k publications has been engaged in independent publishing since October 2000 and has developed a list with a focus on educational, interdisciplinary social science and humanities journal). A r a w a k's target readership falls into two main categories: on the one hand, children/young adults, and on the other, tertiary level students/ professionals/ adults. The general reader falls naturally into the second target group, but also crosses over into the young adult audience comfortably.