Fatfatiya is a brand that focuses on creating contemporary, Rajasthani-inspired products like fashion bags, accessories, and wall art. The brand, derived from the Rajasthani auto rickshaw, aims to modernize traditional designs and colors, creating a fun, quirky aesthetic. The founders, Sunita Jakhar and Sohan Jakhar, share a passion for textile design and art, combining their technical skills, business acumen, and art and design experience to create unique and stylish products.