"We will lead our industry by defining service excellence and building unmatched customer loyalty." 


"We will ensure a stress-free car rental experience by providing superior services that cater to our customers' individual needs...always conveying the 'We Try Harder®' spirit with knowledge, caring and a passion for excellence."

Integrity

We will honor all commitments to our customers, employees and shareholders.

We will conduct business with unwavering high standards of honesty, trust, professionalism and ethical behavior.

We will communicate openly and frequently, sharing what we know, when we know it.

We will treat each person with whom we work with respect, professionalism and dignity.

We will communicate expectations to employees, and provide honest and timely feedback on performance.

We will embrace a diversity of ideas, cultures, ethnicities, and backgrounds to enhance our promise and value to customers.

We will provide career development opportunities for employees who show initiative, and performance results to help them individually manage their careers to maximize their potential.

We will place the interests of our customers first.

We will be dedicated to providing an individualized rental experience that assures customer satisfaction and earns the unwavering loyalty of our customers

We will ensure that the "We Try Harder®" philosophy underlies everything we do and shines through in our service to customers.

We will work as one cohesive team from the smallest unit to the organization as a whole.

We will develop and retain leaders who continually raise the bar, provide direction, remove barriers and empower people to successfully accomplish goals.

We will maintain a caring and supportive work environment that fosters a sharing of ideas, skills and resources.

We will be dedicated to continuous innovation and pursue new ideas and opportunities to accelerate profitable growth.

We will deliver value in all we do to assure consistently high returns to our shareholders.

We will recognize and reward excellent performance, which drives superior results.

We will be active participants in our communities and encourage employee involvement in civic and charitable activities.

We will be role model business leaders in the countries and communities in which we operate.

We will develop and implement business practices consistent with safeguarding the environment.