Orangehat is defined as: the use of content and social media marketing for the deployment of Search Engine Optimization strategies, techniques and tactics that focus on a human audience.By focusing on a human audience, we engage end users with Internet sales funnels through the use of targeted content. We use the content, rich in keywords, information, and links to drive in traffic to our clients’ websites.The content is presented as information for the consumer to learn about the product and to gain trust in the brand. There is always a strong call to action near the content, whether it be a sign up for a newsletter, a phone number to call, or a product to buy. These call to actions drive a user to engage our clients, which turns into conversions.Orangehat is a brand that was developed through a combination of psychology and marketing.  Our logo is hypnotic, our tone is rebellious, and we can (and will) extend our reach all around the globe.