30 years coding technology to facilitate simple to understand and use solutions for brick and mortar and service businesses. Over the last few years, many of his clients have expressed frustration about not being able to get traffic to their otherwise well made websites. To find solutions, he has delved deeply into ways to utilize SEO (search engine optimization) and SEM (search engine marketing) to harvest the website traffic critical for their success. With little oversight or standards to govern "SEO Experts", the industry is rife with people that know little about what they are doing and less about how to make it work for their clients. We are striving to do our part to correct that because it's so critical for online success.