BBX Dorset located in Bournemouthis part of BBX UK - Business Bank Exchange.

BBX is a complementary currency making up the largest cashless payment platform in the world.

BBX Dorset help bring new customers to local businesses in Buckinghamshire and Oxfordshire.

Most businesses have the ability to take on more customers, this is known as spare capacity.  Hotels have vacant rooms, restaurants have empty seats, publications have unsold advertising space, shops have unsold or slow moving stock and consultants have unfilled periods of time

In an ideal world, your business would be working at 100% capacity 100% of the time but that rarely happens in reality. If you accepted as many customers as you could handle, without increasing your fixed costs, how much would you potentially earn a year? The difference between what you would potentially earn and what you currently earn is spare capacity or the ability to take on more customers.

So what can you do about your spare capacity?

1.      Do nothing.  You could just accept that such periods are inevitable, effectively writing off the potential value of that unsold capacity. 

2.      Offer discounts to monetize your spare capacity.   Many businesses rely on special offers and last minute deals to move spare capacity. The problem is that it inevitably means devaluing your product or service.  The more you discount, the more your customers expect a discount, and it can drive your overall margins down, in the long run.

3.      Exchange your spare capacity for other goods or services through barter. Bartering is an age-old process, but it suffers from the fundamental problem of establishing a fair rate of exchange. 

4.      Monetise your unused capacity using BBX.