My Baby’s Heartbeat Bear is the brainchild of Purusha Rivera, a mom of 12-year-old twins and a two year old, who is passionate about her work as a registered diagnostic medical sonographer specialized in Ob/Gyn.  She created the bears as part of her desire to make the ultrasound experience as special as it can be, and her patients loved the idea.  Many of them even purchased extras for the grandparents-to-be.   Some have older siblings record messages of welcome for the baby.