We love helping people turn their unwanted gold and silver into cash in their pockets to buy what they want. Do you have old pieces of jewelry made of gold, silver or platinum?  Perhaps family heirlooms passed down to you from a loved one that end up locked away in a closet somewhere collecting dust? Might as well put those items to good use and get cash for your valuables!  If You are in the Los Angeles Area you can submit your info to the form below and get a free quote or feel free to walk in to our quaint Beverly Hills location and meet the owner.  Joe has been in the business for over 20 years, with a reputation that speaks for itself and the highest pay out in the market, it would be silly not to!  We guarantee we will meet the competitions price for your item if not beat it.