David & Sons Fine Jewelers, a family owned and operated San Diego based business since 1980. We are proud to serve all of San Diego and Southern California, as well as a loyal world wide customer base. We offer one of the largest selection of certified loose diamonds in the San Diego area. Fancy and ideal cut diamonds are our specialty. Click on “diamonds” in the menu bar to view our up-to-date inventory. Our diamond prices are based at or below the Rapaport Sheet (or RAP sheet), the industry standard for wholesale prices. We will beat any verified internet, retail chain store or warehouse price on in stock certified diamonds, and also provide the customer service you deserve as a valued customer.