The Direct Group operates primarily in Australia and New Zealand, specialising in home shopping. The operations of the Group are managed from its fully owned warehouse and office premises built on 5.3 hectares of land in the northern suburbs of Sydney, Australia, and an international product sourcing and market research office is based in Henley, England.

Celebrating over 25 years in Australia this year, Damart specialises in servicing the clothing needs of the Seniors Market in Australia and New Zealand.

Its name is recognised worldwide for its famous range of thermal underwear worn by polar explorers and suburban housewives alike. It also has an extensive range of female apparel wear designed to meet the specific needs for the seniors market. It markets its products using regular catalogue mailings to its customer database with the convenience of mail order, fax, internet and telephone.