Since its inception in 2001, Austin, TX-based Seda France™ Home Fragrances has grown into a leading name in the home fragrance market, earning a reputation for exceptional scents and the signature packaging that has made their products renowned as the \"gifts that need no wrapping paper.\" The inspiration for Seda France\'s original collection – the Classic Toile series with its distinctive \"Pagoda box\" packaging – came from the centuries-old French \"toile de jouy\" design element, and the richly-scented candles were an immediate hit.