Fred J Potter & Son are members of the Australian Funeral Directors Association (AFDA) Members and the AFDA Trademark represent security, care and professional service. Formed in 1935, AFDA is the only national funeral service organisation with Member firms in every State and Territory.

AFDA is widely recognised as the authoritative voice on all funeral matters.
AFDA is a public company, limited by guarantee, that is administered by an elected Board with a National Office and six Divisional Offices.