Keeping Jamaica Reading since 1925. When you see the NOVTRACO Tag, you can be sure you are purchasing a quality product that entertains & informs. wholesale distributor of books, magazines, postcards, and souvenirs in Jamaica since 1925. Our company represents numerous publishers from Jamaica, Canada, the United States and the United Kingdom and distributes to several hundred retail outlets, re-sellers island-wide including bookstores, gift shops, pharmacies and supermarkets.