If you are into online buying and selling of products, you must find out ways and means by which you can move your business to higher levels of success. In a competitive world this is not easy and you must have enough ammunition which can help in sales lead generation. Contacting prospective customers online and sharing information in a b2b environment is easier said than done. You have to come out with proven techniques and ideas which can help in quality b2b sales leads generation. This will go a long way in filtering prospects from information seekers based on which you can plan the next course of action. However, identifying the right b2b lead generation companies is not an easy task. This is because you can come across scores of such companies and separating the grain from the chaff could often be a difficult and tough task. As an entrepreneur you must understand what is b2b leads or else you will not be willing to spend money on it. You would rather be on the lookout for b2b sales leads free solutions which may or may not work. In most cases they are not reliable and could be bogus and unreliable. Hence over the next few lines we will try and look at a few tips which could help in identifying those who can offer the best b2b sales lists and leads.